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GR IVx

Ricoh

GR IVx

40mm-equivalent GR IV sibling with a newly designed 26.1mm f/2.8 lens, 25.74MP APS-C sensor, 5-axis SR, 4K video, 53GB internal storage, and pocket street-camera handling. Winter 2026 planned.

$1,499

Launch price

Released Dec 2026

vs
Alpha 7 IV

Sony

Alpha 7 IV

33MP hybrid all-rounder with 10-bit 4K 60p and AI-powered subject tracking.

$2,499

Launch price

Released Oct 2021

GR IVx is 5.1 years newer.

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Wins

2categories

GR IVx

Portrait

Wins

8categories

Alpha 7 IV

PortraitWildlife

1 categories tied

Which would you choose?

TL;DR — Key differences

GR IVx wins 1 categories·Alpha 7 IV wins 4 categories
  • BAlpha 7 IV has higher AF points / zones (759 vs 49)
  • AGR IVx has higher ISO max (native) (204,800 vs 51,200)
  • BAlpha 7 IV has higher Max video bit rate (600 Mbps vs 150 Mbps)
  • BAlpha 7 IV has higher Burst (mechanical) (10 fps vs 4 fps)
  • BAlpha 7 IV has higher Burst (electronic) (10 fps vs 4 fps)

Key specs at a glance

GR IVxAlpha 7 IV
Resolution25.74 MP33 MP
SensorAPS-CFull Frame
ISO max204,80051,200
Burst4 fps10 fps
4K30 fps60 fps
IBISYes5.5-stop
Weight265 g658 g
Battery250 shots580 shots

Size and weight, to scale

GR IVx front view

GR IVx

109 × 61 × 33 mm

265 g (0.58 lb / 9.35 oz)

Credit card shown to scale as a size reference (ISO 7810, 85.6 × 54 mm)

Credit card

85.6 × 54 mm

for scale

Alpha 7 IV front view

Alpha 7 IV

131 × 96 × 80 mm

658 g (1.45 lb / 23.21 oz)

GR IVx is 22mm narrower, 35mm shorter, and 46mm thinner than Alpha 7 IV.

GR IVx is 393 g lighter than Alpha 7 IV.

Depth (front-to-back): 33mm GR IVx · 80mm Alpha 7 IV

Back view, to scale

Width × Height — same proportions as the front of the body.

GR IVx

109 × 61 mm

Credit card shown to scale as a size reference (ISO 7810, 85.6 × 54 mm)

Credit card

85.6 × 54 mm

Alpha 7 IV back view

Alpha 7 IV

131 × 96 mm

Top view, to scale

Width × Depth (front-to-back) — see which body is chunkier on the table.

GR IVx

109 × 33 mm

Credit card shown to scale as a size reference (ISO 7810, 85.6 × 54 mm)

Credit card

85.6 × 54 mm

Alpha 7 IV top view

Alpha 7 IV

131 × 80 mm

Sensor size, to scale

GR IVx

23.3 × 15.5 mm · APS-C

361 mm² area

Alpha 7 IV

35.9 × 23.9 mm · Full Frame

858 mm² area

2.4× larger sensor area = shallower depth of field and better low-light performance.

Lens ecosystem

Native lens selection

GR IVx: mount data unavailable

Alpha 7 IV

✓ more lenses

Sony E

350+

native lenses available

80 first-party270 third-party

Counts include current first-party and major third-party native autofocus lenses.

Use-case scoring

Which one for what?

Algorithmic scores from verified specs · 10 = best in class

Use caseGR IVxAlpha 7 IV
Portrait
6.5Good
9.0Excellent✓ wins
Sports & Action
1.0Limited
6.5Good✓ wins
Video & Hybrid
4.0Fair
7.5Good✓ wins
Landscape
2.5Limited
7.5Good✓ wins
Travel
5.5Fair
7.0Good✓ wins
Wildlife
1.0Limited
8.0Excellent✓ wins
Vlogging
5.5Fair
8.0Excellent✓ wins

Why pick one over the other

Reasons to choose

GR IVx

  • Subject recognition

    Adds Face, Eye

  • Codecs

    Adds MPEG-4 AVC/H.264, MOV

  • Dimensions (W×H×D mm)

    Adds 109.4, 61.1, 33.4

  • Card types

    Adds microSD, microSDHC, microSDXC UHS-I

  • ISO max (native)

    204,800 vs 51,200 — higher is better

  • Weight

    265 g vs 658 g — lower is better

Reasons to choose

Alpha 7 IV

  • Subject recognition

    Adds Human, Animal, Bird…

  • Codecs

    Adds XAVC HS, XAVC S, XAVC S-I…

  • Dimensions (W×H×D mm)

    Adds 131.3, 96.4, 79.8

  • Card types

    Adds CFexpress Type A, SD UHS-II

  • AF points / zones

    759 vs 49 — higher is better

  • Max video bit rate

    600 Mbps vs 150 Mbps — higher is better

  • Burst (mechanical)

    10 fps vs 4 fps — higher is better

  • Burst (electronic)

    10 fps vs 4 fps — higher is better

Both cameras share

  • ISO min (native)Both 100
  • Eye AFBoth support eye af
  • In-body stabilization (IBIS)Both support in-body stabilization (ibis)
  • TouchscreenBoth support touchscreen
  • Wi-FiBoth support wi-fi
  • BluetoothBoth support bluetooth

Pros & cons at a glance

Editorially curated highlights and trade-offs.

GR IVx

Pros

  • New 26.1mm f/2.8 GR lens (40mm equiv.)
  • GR IV 25.74MP APS-C + 5-axis SR
  • 4K 30p/24p and 53GB built-in storage
  • Snap focus, 50/71mm crops, 2-stop ND
  • Pocketable 265g body

Cons

  • Price not yet announced (listed at GR IV $1,499)
  • Winter 2026 or later — still in development as of Aug 2026
  • No built-in EVF
  • Fixed 40mm-equiv. lens

Alpha 7 IV

Pros

  • 33MP — more detail for cropping and print
  • 10-bit 4K 60p (Super35 crop) / 4K 30p full-frame
  • Full-size HDMI port
  • 759 phase-detect AF points

Cons

  • 4K 60p requires Super35 crop
  • 10fps burst lags behind R6 II at 40fps
  • Complex menu system

Decided which one is right for you?

Compare live prices for the GR IVx and Alpha 7 IV at major authorized retailers.

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Full specifications

= category winner

GR IVx
Alpha 7 IV
Resolution
25.74 MP
33 MP+28%
Sensor type
APS-C CMOS
Full Frame Exmor R CMOS
Sensor size
23.3 x 15.5 mm
35.9 × 23.9 mm
AA filter
No
Yes
GR IVx
Alpha 7 IV
Aperture
F2.8-F16
Focal length (35mm equiv.)
40 mm
GR IVx
Alpha 7 IV
Processor
GR ENGINE 7
BIONZ XR
GR IVx
Alpha 7 IV
ISO min (native)
100
100
ISO max (native)
204,800+2 stops
51,200
ISO max (expanded)
204,800
204,800
GR IVx
Alpha 7 IV
Shutter type
Leaf shutter
Mechanical + Electronic
Max mechanical speed
1/4000 sec
1/8000 sec
Max electronic speed
1/16000 sec
1/8000 sec

Frequently asked

Quick answers generated from verified specs.

Which is better for wildlife, GR IVx or Alpha 7 IV?

Alpha 7 IV scores 8.0/10 versus 1.0/10 for GR IVx — Bird AF subject recognition.

What's the resolution difference between the GR IVx and Alpha 7 IV?

GR IVx is 25.74 MP and Alpha 7 IV is 33 MP, so the Alpha 7 IV captures more detail for cropping and large prints.

Do the GR IVx and Alpha 7 IV have in-body image stabilization?

GR IVx has in-body image stabilization, while Alpha 7 IV has 5.5-stop in-body image stabilization.

Which shoots faster bursts — the GR IVx or the Alpha 7 IV?

GR IVx reaches 4 fps electronic. Alpha 7 IV reaches 10 fps electronic.

What's the weight difference between the GR IVx and Alpha 7 IV?

GR IVx weighs 265 g and Alpha 7 IV weighs 658 g, so the GR IVx is 393 g lighter.

Do the GR IVx and Alpha 7 IV record 4K video?

GR IVx: 4K up to 30p. Alpha 7 IV: 4K up to 60p.

Are the GR IVx and Alpha 7 IV weather sealed?

GR IVx: No. Alpha 7 IV: Yes.

Which has better battery life?

Rated battery life is 250 shots (CIPA) for the GR IVx and 580 shots for the Alpha 7 IV, giving the Alpha 7 IV the edge.

How much does each cost?

GR IVx launched at $1,499 and Alpha 7 IV at $2,499. The GR IVx is $1,000 less.

Can't decide between two? Compare a third camera.

Add any camera to get a three-way GR IVx vs Alpha 7 IV vs X comparison.

Specs sourced from manufacturer data. Use-case scores algorithmically derived. Last reviewed September 2026.

Product images courtesy of Ricoh and Sony press materials.