Sony
FE 24-70mm F2.8 GM II
Sony E · Zoom
The ultimate standard zoom — incredibly sharp, exceptionally compact, and built for professionals.
Max Aperturef/2.8Min Focus21cmMagnification0.32xWeight695g
$2,299
launchFull Frame Lenses
Lenses designed to cover standard 35mm full frame sensors.
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Canon
RF 24-70mm F2.8L IS USM
Canon RF · Zoom
The cornerstone zoom for Canon mirrorless, featuring 5 stops of optical image stabilization.
Max Aperturef/2.8Min Focus21cmMagnification0.3xWeight900g
$2,399
launch
Sony
FE 70-200mm F2.8 GM OSS II
Sony E · Zoom
The standard telephoto zoom, completely redesigned to be 29% lighter and significantly sharper.
Max Aperturef/2.8Min Focus40cmMagnification0.3xWeight1045g
$2,799
launch
Sony
FE 50mm F1.2 GM
Sony E · Prime
Exquisite resolution and dreamy bokeh combine in a masterful f/1.2 prime.
Max Aperturef/1.2Min Focus40cmMagnification0.17xWeight778g
$1,999
launch
Canon
RF 70-200mm F2.8L IS USM
Canon RF · Zoom
An incredibly compact, extending telephoto zoom with L-series optics and 5 stops of stabilization.
Max Aperturef/2.8Min Focus70cmMagnification0.23xWeight1070g
$2,799
launchTamron
28-75mm F2.8 Di III VXD G2
Sony E · Zoom
An incredibly popular third-party zoom updated with vastly improved sharpness and autofocus.
Max Aperturef/2.8Min Focus18cmMagnification0.37xWeight540g
$899
launch
Nikon
NIKKOR Z 24-70mm f/2.8 S
Nikon Z · Zoom
Nikon's flagship S-Line standard zoom offering incredible resolution and custom OLED info panel.
Max Aperturef/2.8Min Focus38cmMagnification0.22xWeight805g
$2,299
launch
Sony
FE 50mm F1.4 GM
Sony E · Prime
FE 50mm F1.4 GM — 50mm f/1.4 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.4Min Focus41cmMagnification0.16xWeight516g
$1,799
launchNikon
NIKKOR Z 70-200mm f/2.8 VR S
Nikon Z · Zoom
NIKKOR Z 70-200mm f/2.8 VR S — 70–200mm f/2.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight1360g
$2,599
launch
Canon
RF 50mm F1.2L USM
Canon RF · Prime
Flagship RF 50mm f/1.2 L prime with Ring USM, 15-element design, and weather-sealed L-series build.
Max Aperturef/1.2Min Focus40cmMagnification0.19xWeight950g
$2,299
launchTamron
70-180mm F2.8 Di III VXD
Sony E · Zoom
70-180mm F2.8 Di III VXD — 70–180mm f/2.8 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight815g
$1,199
launch
Sony
FE 16-35mm F2.8 GM II
Sony E · Zoom
FE 16-35mm F2.8 GM II — 16–35mm f/2.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/2.8Min Focus22.1cmMagnification0.32xWeight547g
$2,299
launch
Sony
FE 300mm F2.8 GM OSS
Sony E · Prime
World's lightest 300mm F2.8 — 1470g with XD Linear AF, OSS, and G Master resolution.
Max Aperturef/2.8Min Focus200cmMagnification0.16xWeight1470g
$6,999
launchSony
FE 85mm F1.4 GM II
Sony E · Prime
FE 85mm F1.4 GM II — 85mm f/1.4 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight642g
$1,999
launchSigma
24-70mm F2.8 DG DN Art
Sony E · Zoom
24-70mm F2.8 DG DN Art — 24–70mm f/2.8 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight835g
$1,099
launchTamron
35-150mm F2-2.8 Di III VXD
Sony E · Zoom
35-150mm F2-2.8 Di III VXD — 35–150mm f/2-2.8 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/2Min Focus38cmMagnification0.25xWeight1165g
$1,899
launchSony
FE 135mm F1.8 GM
Sony E · Prime
FE 135mm F1.8 GM — 135mm f/1.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight950g
$1,899
launchSony
FE 24mm F1.4 GM II
Sony E · Prime
FE 24mm F1.4 GM II — 24mm f/1.4 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight520g
$1,599
launchSony
FE 35mm F1.4 GM II
Sony E · Prime
524g GM wide-angle with XD Linear AF — 20% lighter than the original 35mm F1.4 GM.
Max Aperturef/1.4Min Focus27cmMagnification0.23xWeight524g
$1,599
launchSony
FE 400mm F2.8 GM OSS
Sony E · Prime
World's lightest 400mm F2.8 — 2895g with 3 fluorite elements, XD Linear AF, and OSS.
Max Aperturef/2.8Min Focus270cmMagnification0.16xWeight2895g
$12,000
launchNikon
NIKKOR Z 50mm f/1.2 S
Nikon Z · Prime
NIKKOR Z 50mm f/1.2 S — 50mm f/1.2 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.2Min Focus30cmMagnification0.15xWeight1090g
$2,099
launchCanon
RF 35mm F1.2 L USM
Canon RF · Prime
RF 35mm F1.2 L USM — 35mm f/1.2 for Canon RF, a popular choice in the canon lineup.
Max Aperturef/1.2Min Focus50cmMagnification0.17xWeight950g
$2,999
launchCanon
RF 85mm F1.2L USM
Canon RF · Prime
The definitive portrait prime for RF — f/1.2 aperture delivers unmatched subject separation and dreamy backgrounds.
Max Aperturef/1.2Min Focus85cmMagnification0.12xWeight1195g
$2,699
launch
Canon
RF 85mm F1.4 L VCM
Canon RF · Prime
Hybrid L-series 85mm with VCM autofocus, manual iris ring, and weather sealing.
Max Aperturef/1.4Min Focus75cmMagnification0.12xWeight636g
$1,649
launch
Tamron
17-28mm F2.8 Di III RXD
Sony E · Zoom
17-28mm F2.8 Di III RXD — 17–28mm f/2.8 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus19cmMagnification0.19xWeight420g
$899
launchTamron
70-180mm F2.8 Di III VC VXD G2
Sony E · Zoom
70-180mm F2.8 Di III VC VXD G2 — 70–180mm f/2.8 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight855g
$1,299
launchSigma
70-200mm F2.8 DG DN OS Sports
Sony E · Zoom
70-200mm F2.8 DG DN OS Sports — 70–200mm f/2.8 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight1345g
$1,499
launchSony
FE 14mm F1.8 GM
Sony E · Prime
FE 14mm F1.8 GM — 14mm f/1.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight460g
$1,599
launchSony
FE 24-105mm F4 G OSS
Sony E · Zoom
FE 24-105mm F4 G OSS — 24–105mm f/4 for Sony E, a popular choice in the sony lineup.
Max Aperturef/4Min Focus38cmMagnification0.25xWeight663g
$1,299
launchSony
FE 600mm F4 GM OSS
Sony E · Prime
3040g 600mm F4 G Master with XD Linear AF, OSS, and fluorite/ED optics.
Max Aperturef/4Min Focus450cmMagnification0.14xWeight3040g
$12,999
launchNikon
NIKKOR Z 100-400mm f/4.5-5.6 VR S
Nikon Z · Zoom
NIKKOR Z 100-400mm f/4.5-5.6 VR S — 100–400mm f/4.5-5.6 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/4.5Min Focus38cmMagnification0.25xWeight1435g
$2,699
launch
Nikon
NIKKOR Z 135mm f/1.8 S Plena
Nikon Z · Prime
NIKKOR Z 135mm f/1.8 S Plena — 135mm f/1.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.8Min Focus82cmMagnification0.2xWeight995g
$2,499
launchNikon
NIKKOR Z 14-24mm f/2.8 S
Nikon Z · Zoom
NIKKOR Z 14-24mm f/2.8 S — 14–24mm f/2.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight650g
$2,399
launch
Nikon
NIKKOR Z 85mm f/1.2 S
Nikon Z · Prime
NIKKOR Z 85mm f/1.2 S — 85mm f/1.2 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.2Min Focus85cmMagnification0.11xWeight1160g
$2,799
launchCanon
RF 135mm F1.8 L IS USM
Canon RF · Prime
RF 135mm F1.8 L IS USM — 135mm f/1.8 for Canon RF, a popular choice in the canon lineup.
Max Aperturef/1.8Min Focus70cmMagnification0.29xWeight935g
$2,099
launchCanon
RF 24-105mm F4L IS USM
Canon RF · Zoom
The ultimate walk-around RF zoom — covers wide to portrait with 5-stop IS in a single versatile package.
Max Aperturef/4Min Focus45cmMagnification0.24xWeight700g
$1,099
launchTamron
35-150mm F2-2.8 Di III VXD
Nikon Z · Zoom
35-150mm F2-2.8 Di III VXD — 35–150mm f/2-2.8 for Nikon Z, a popular choice in the tamron lineup.
Max Aperturef/2Min Focus38cmMagnification0.25xWeight1190g
$1,899
launchTamron
50-400mm F4.5-6.3 Di III VC VXD
Sony E · Zoom
50-400mm F4.5-6.3 Di III VC VXD — 50–400mm f/4.5-6.3 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/4.5Min Focus38cmMagnification0.25xWeight1155g
$1,299
launchSigma
50mm F1.2 DG DN Art
Sony E · Prime
50mm F1.2 DG DN Art — 50mm f/1.2 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/1.2Min Focus30cmMagnification0.15xWeight946g
$1,499
launchTamron
70-180mm F2.8 Di III VC VXD G2
Nikon Z · Zoom
70-180mm F2.8 Di III VC VXD G2 — 70–180mm f/2.8 for Nikon Z, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus34cmMagnification0.34xWeight855g
$1,299
launchSigma
85mm F1.4 DG DN Art
Sony E · Prime
85mm F1.4 DG DN Art — 85mm f/1.4 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight625g
$1,199
launchSony
FE 100-400mm F4.5-5.6 GM OSS
Sony E · Zoom
FE 100-400mm F4.5-5.6 GM OSS — 100–400mm f/4.5-5.6 for Sony E, a popular choice in the sony lineup.
Max Aperturef/4.5Min Focus38cmMagnification0.25xWeight1395g
$2,499
launchSony
FE 35mm F1.4 GM
Sony E · Prime
FE 35mm F1.4 GM — 35mm f/1.4 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight524g
$1,399
launchNikon
NIKKOR Z 180-600mm f/5.6-6.3 VR
Nikon Z · Zoom
NIKKOR Z 180-600mm f/5.6-6.3 VR — 180–600mm f/5.6-6.3 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/5.6Min Focus38cmMagnification0.25xWeight2140g
$1,699
launch
Nikon
NIKKOR Z 35mm f/1.4
Nikon Z · Prime
NIKKOR Z 35mm f/1.4 — 35mm f/1.4 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.4Min Focus27cmMagnification0.18xWeight415g
$677
launchCanon
RF 100-500mm F4.5-7.1L IS USM
Canon RF · Zoom
Canon's versatile super-telephoto zoom reaching 500mm — ideal for wildlife, sports, and safari without changing lenses.
Max Aperturef/4.5Min Focus90cmMagnification0.33xWeight1370g
$2,699
launchCanon
RF 24mm F1.4 L VCM
Canon RF · Prime
RF 24mm F1.4 L VCM — 24mm f/1.4 for Canon RF, a popular choice in the canon lineup.
Max Aperturef/1.4Min Focus25cmMagnification0.18xWeight530g
$1,549
launchSigma
14-24mm F2.8 DG DN Art
Sony E · Zoom
14-24mm F2.8 DG DN Art — 14–24mm f/2.8 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight795g
$1,199
launchTamron
150-500mm F5-6.7 Di III VC VXD
Sony E · Zoom
150-500mm F5-6.7 Di III VC VXD — 150–500mm f/5-6.7 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/5Min Focus38cmMagnification0.25xWeight1725g
$1,399
launchSigma
24-70mm F2.8 DG DN Art
Nikon Z · Zoom
24-70mm F2.8 DG DN Art — 24–70mm f/2.8 for Nikon Z, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus18cmMagnification0.34xWeight835g
$1,099
launchSigma
28-45mm F1.8 DG DN Art
Sony E · Zoom
28-45mm F1.8 DG DN Art — 28–45mm f/1.8 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/1.8Min Focus38cmMagnification0.25xWeight950g
$1,499
launch
Tamron
28-75mm F2.8 Di III VXD G2
Nikon Z · Zoom
28-75mm F2.8 Di III VXD G2 — 28–75mm f/2.8 for Nikon Z, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus18cmMagnification0.37xWeight550g
$899
launchSigma
35mm F1.4 DG DN Art
Sony E · Prime
35mm F1.4 DG DN Art — 35mm f/1.4 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight640g
$899
launchTamron
70-180mm F2.8 Di III VXD
Nikon Z · Zoom
70-180mm F2.8 Di III VXD — 70–180mm f/2.8 for Nikon Z, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight830g
$1,199
launchSigma
85mm F1.4 DG DN Art
Leica L · Prime
85mm F1.4 DG DN Art — 85mm f/1.4 for Leica L, a popular choice in the sigma lineup.
Max Aperturef/1.4Min Focus85cmMagnification0.12xWeight642g
$1,199
launch
Viltrox
AF 135mm F1.8 LAB FE
Sony E · Prime
AF 135mm F1.8 LAB FE — 135mm f/1.8 for Sony E, a popular choice in the viltrox lineup.
Max Aperturef/1.8Min Focus72cmMagnification0.25xWeight1235g
$999
launch
Viltrox
AF 85mm F1.4 Pro FE
Sony E · Prime
AF 85mm F1.4 Pro FE — 85mm f/1.4 for Sony E, a popular choice in the viltrox lineup.
Max Aperturef/1.4Min Focus79cmMagnification0.13xWeight800g
$799
launchSony
FE 12-24mm F2.8 GM
Sony E · Zoom
FE 12-24mm F2.8 GM — 12–24mm f/2.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight847g
$2,299
launchSony
FE 200-600mm F5.6-6.3 G OSS
Sony E · Zoom
FE 200-600mm F5.6-6.3 G OSS — 200–600mm f/5.6-6.3 for Sony E, a popular choice in the sony lineup.
Max Aperturef/5.6Min Focus38cmMagnification0.25xWeight2115g
$1,999
launchSony
FE 24-50mm F2.8 G
Sony E · Zoom
FE 24-50mm F2.8 G — 24–50mm f/2.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight440g
$1,299
launch
Nikon
NIKKOR Z 24-120mm f/4 S
Nikon Z · Zoom
NIKKOR Z 24-120mm f/4 S — 24–120mm f/4 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/4Min Focus35cmMagnification0.39xWeight630g
$1,099
launchNikon
NIKKOR Z 400mm f/2.8 TC VR S
Nikon Z · Prime
Built-in 1.4× teleconverter (560mm F4) super-telephoto with S-line optics and VR.
Max Aperturef/2.8Min Focus250cmMagnification0.2xWeight2950g
$13,999
launchNikon
NIKKOR Z 85mm f/1.8 S
Nikon Z · Prime
NIKKOR Z 85mm f/1.8 S — 85mm f/1.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight470g
$799
launch
Canon
RF 10-20mm F4 L IS USM
Canon RF · Zoom
RF 10-20mm F4 L IS USM — 10–20mm f/4 for Canon RF, a popular choice in the canon lineup.
Max Aperturef/4Min Focus24cmMagnification0.17xWeight620g
$2,299
launchCanon
RF 50mm F1.8 STM
Canon RF · Prime
The affordable nifty fifty for RF — compact, sharp, and perfect for beginners exploring prime lenses.
Max Aperturef/1.8Min Focus30cmMagnification0.25xWeight160g
$199
launchLeica
Vario-Elmarit-SL 70-200mm f/2.8 ASPH.
Leica L · Zoom
1470g weather-sealed f/2.8 telephoto zoom with dual stepper AF and 0.25x close focus.
Max Aperturef/2.8Min Focus60cmMagnification0.25xWeight1470g
$4,195
launchTamron
150-500mm F5-6.7 Di III VC VXD
Nikon Z · Zoom
150-500mm F5-6.7 Di III VC VXD — 150–500mm f/5-6.7 for Nikon Z, a popular choice in the tamron lineup.
Max Aperturef/5Min Focus60cmMagnification0.32xWeight1720g
$1,399
launchTamron
17-28mm F2.8 Di III RXD
Nikon Z · Zoom
17-28mm F2.8 Di III RXD — 17–28mm f/2.8 for Nikon Z, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight430g
$899
launchSigma
24mm F1.4 DG DN Art
Sony E · Prime
24mm F1.4 DG DN Art — 24mm f/1.4 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight520g
$899
launchTamron
28-200mm F2.8-5.6 Di III RXD
Sony E · Zoom
28-200mm F2.8-5.6 Di III RXD — 28–200mm f/2.8-5.6 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight575g
$729
launchSigma
28-45mm F1.8 DG DN Art
Nikon Z · Zoom
28-45mm F1.8 DG DN Art — 28–45mm f/1.8 for Nikon Z, a popular choice in the sigma lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.25xWeight950g
$1,499
launchSigma
28-70mm F2.8 DG DN
Sony E · Zoom
28-70mm F2.8 DG DN — 28–70mm f/2.8 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight470g
$899
launchTamron
28-75mm F2.8 Di III VXD G2
Leica L · Zoom
28-75mm F2.8 Di III VXD G2 — 28–75mm f/2.8 for Leica L, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus18cmMagnification0.32xWeight550g
$899
launchSigma
60-600mm F4.5-6.3 DG DN OS Sports
Sony E · Zoom
60-600mm F4.5-6.3 DG DN OS Sports — 60–600mm f/4.5-6.3 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/4.5Min Focus38cmMagnification0.25xWeight2315g
$1,999
launchSigma
85mm F1.4 DG DN Art
Nikon Z · Prime
85mm F1.4 DG DN Art — 85mm f/1.4 for Nikon Z, a popular choice in the sigma lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight625g
$1,199
launchSamyang
AF 135mm F1.8 FE
Sony E · Prime
AF 135mm F1.8 FE — 135mm f/1.8 for Sony E, a popular choice in the samyang lineup.
Max Aperturef/1.8Min Focus90cmMagnification0.17xWeight822g
$999
launchViltrox
AF 27mm F1.2 Pro FE
Sony E · Prime
AF 27mm F1.2 Pro FE — 27mm f/1.2 for Sony E, a popular choice in the viltrox lineup.
Max Aperturef/1.2Min Focus28cmMagnification0.1xWeight595g
$799
launch
Viltrox
AF 35mm F1.2 LAB Z
Nikon Z · Prime
AF 35mm F1.2 LAB Z — 35mm f/1.2 for Nikon Z, a popular choice in the viltrox lineup.
Max Aperturef/1.2Min Focus34cmMagnification0.17xWeight970g
$1,099
launchLeica
APO-Summicron-SL 75mm f/2 ASPH.
Leica L · Prime
APO-Summicron-SL 75mm f/2 ASPH. — 75mm f/2 for Leica L, a popular choice in the leica lineup.
Max Aperturef/2Min Focus50cmMagnification0.17xWeight640g
$4,195
launch
Sony
FE 70-200mm F4 Macro G OSS II
Sony E · Zoom
FE 70-200mm F4 G OSS II — 70–200mm f/4 for Sony E, a popular choice in the sony lineup.
Max Aperturef/4Min Focus26cmMagnification0.5xWeight794g
$1,799
launchSony
FE 90mm F2.8 Macro G OSS
Sony E · Macro
FE 90mm F2.8 Macro G OSS — 90mm f/2.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/2.8Min Focus28cmMagnification1xWeight602g
$1,099
launchPanasonic
LUMIX S PRO 70-200mm F2.8 O.I.S.
Leica L · Zoom
LUMIX S PRO 70-200mm F2.8 O.I.S. — 70–200mm f/2.8 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight1345g
$2,599
launchNikon
NIKKOR Z 400mm f/4.5 VR S
Nikon Z · Prime
NIKKOR Z 400mm f/4.5 VR S — 400mm f/4.5 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/4.5Min Focus250cmMagnification0.18xWeight2770g
$12,499
launchNikon
NIKKOR Z 50mm f/1.8 S
Nikon Z · Prime
NIKKOR Z 50mm f/1.8 S — 50mm f/1.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight415g
$599
launch
Nikon
NIKKOR Z MC 105mm f/2.8 VR S
Nikon Z · Macro
NIKKOR Z MC 105mm f/2.8 VR S — 105mm f/2.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/2.8Min Focus29cmMagnification1xWeight630g
$999
launchCanon
RF 16-35mm F2.8L IS USM
Canon RF · Zoom
Canon's professional ultra-wide zoom with constant f/2.8 and 5-stop IS for landscapes, architecture, and events.
Max Aperturef/2.8Min Focus28cmMagnification0.21xWeight840g
$2,299
launchCanon
RF 70-200mm F4 L IS USM
Canon RF · Zoom
RF 70-200mm F4 L IS USM — 70–200mm f/4 for Canon RF, a popular choice in the canon lineup.
Max Aperturef/4Min Focus80cmMagnification0.25xWeight700g
$1,899
launch
Sigma
105mm F2.8 DG DN Macro Art
Leica L · Macro
105mm F2.8 DG DN Macro Art — 105mm f/2.8 for Leica L, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus29.5cmMagnification1xWeight715g
$799
launch
Sigma
105mm F2.8 DG DN Macro Art
Sony E · Macro
105mm F2.8 DG DN Macro Art — 105mm f/2.8 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus28cmMagnification1xWeight710g
$799
launchSigma
20mm F1.4 DG DN Art
Sony E · Prime
20mm F1.4 DG DN Art — 20mm f/1.4 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight335g
$899
launchSigma
35mm F1.4 DG DN Art
Nikon Z · Prime
35mm F1.4 DG DN Art — 35mm f/1.4 for Nikon Z, a popular choice in the sigma lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight640g
$899
launchSamyang
AF 35mm F1.4 FE II
Sony E · Prime
AF 35mm F1.4 FE II — 35mm f/1.4 for Sony E, a popular choice in the samyang lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.17xWeight659g
$799
launchViltrox
AF 75mm F1.2 FE
Sony E · Prime
AF 75mm F1.2 FE — 75mm f/1.2 for Sony E, a popular choice in the viltrox lineup.
Max Aperturef/1.2Min Focus80cmMagnification0.1xWeight585g
$539
launchLeica
APO-Summicron-SL 90mm f/2 ASPH.
Leica L · Prime
APO-Summicron-SL 90mm f/2 ASPH. — 90mm f/2 for Leica L, a popular choice in the leica lineup.
Max Aperturef/2Min Focus60cmMagnification0.17xWeight640g
$4,195
launchSony
FE 85mm F1.8
Sony E · Prime
FE 85mm F1.8 — 85mm f/1.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight371g
$599
launchPanasonic
LUMIX S PRO 50mm F1.4
Leica L · Prime
LUMIX S PRO 50mm F1.4 — 50mm f/1.4 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.15xWeight958g
$2,299
launchNikon
NIKKOR Z 20mm f/1.8 S
Nikon Z · Prime
NIKKOR Z 20mm f/1.8 S — 20mm f/1.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight505g
$1,049
launchNikon
NIKKOR Z 35mm f/1.8 S
Nikon Z · Prime
NIKKOR Z 35mm f/1.8 S — 35mm f/1.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight370g
$849
launchNikon
NIKKOR Z 70-200mm f/4 VR S
Nikon Z · Zoom
NIKKOR Z 70-200mm f/4 VR S — 70–200mm f/4 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/4Min Focus38cmMagnification0.25xWeight810g
$1,699
launchNikon
NIKKOR Z 800mm f/6.3 VR S
Nikon Z · Prime
NIKKOR Z 800mm f/6.3 VR S — 800mm f/6.3 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/6.3Min Focus500cmMagnification0.16xWeight2380g
$6,499
launchCanon
RF 28-70mm F2L USM
Canon RF · Zoom
The world's first f/2 standard zoom — unmatched low-light performance and shallow depth of field across the range.
Max Aperturef/2Min Focus39cmMagnification0.21xWeight1430g
$2,999
launchLeica
Summilux-SL 50mm f/1.4 ASPH.
Leica L · Prime
Summilux-SL 50mm f/1.4 ASPH. — 50mm f/1.4 for Leica L, a popular choice in the leica lineup.
Max Aperturef/1.4Min Focus60cmMagnification0.14xWeight680g
$5,195
launchSigma
100-400mm F5-6.3 DG DN OS Contemporary
Sony E · Zoom
100-400mm F5-6.3 DG DN OS Contemporary — 100–400mm f/5-6.3 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/5Min Focus38cmMagnification0.25xWeight1140g
$949
launchSigma
16-28mm F2.8 DG DN
Sony E · Zoom
16-28mm F2.8 DG DN — 16–28mm f/2.8 for Sony E, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight450g
$999
launchTamron
17-28mm F2.8 Di III RXD
Leica L · Zoom
17-28mm F2.8 Di III RXD — 17–28mm f/2.8 for Leica L, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus19cmMagnification0.19xWeight438g
$799
launchTamron
20-40mm F2.8 Di III VXD
Sony E · Zoom
20-40mm F2.8 Di III VXD — 20–40mm f/2.8 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight365g
$699
launchViltrox
AF 28-75mm F2.8 Z
Nikon Z · Zoom
AF 28-75mm F2.8 Z — 28–75mm f/2.8 for Nikon Z, a popular choice in the viltrox lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.26xWeight550g
$699
launchSony
FE 20-70mm F4 G
Sony E · Zoom
FE 20-70mm F4 G — 20–70mm f/4 for Sony E, a popular choice in the sony lineup.
Max Aperturef/4Min Focus30cmMagnification0.39xWeight488g
$1,099
launchSony
FE 20mm F1.8 G
Sony E · Prime
FE 20mm F1.8 G — 20mm f/1.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight373g
$899
launch
Panasonic
LUMIX S PRO 24-70mm F2.8
Leica L · Zoom
LUMIX S PRO 24-70mm F2.8 — 24–70mm f/2.8 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/2.8Min Focus37cmMagnification0.25xWeight935g
$2,199
launchNikon
NIKKOR Z 16-35mm f/4 S
Nikon Z · Zoom
NIKKOR Z 16-35mm f/4 S — 16–35mm f/4 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/4Min Focus38cmMagnification0.25xWeight500g
$1,699
launchNikon
NIKKOR Z 24mm f/1.8 S
Nikon Z · Prime
NIKKOR Z 24mm f/1.8 S — 24mm f/1.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight355g
$999
launchNikon
NIKKOR Z 28-75mm f/2.8
Nikon Z · Zoom
NIKKOR Z 28-75mm f/2.8 — 28–75mm f/2.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/2.8Min Focus19cmMagnification0.31xWeight565g
$799
launch
Canon
RF 800mm F5.6 L IS USM
Canon RF · Prime
800mm super-telephoto with built-in 1.4× extender (1120mm F8) and Dual Nano USM autofocus.
Max Aperturef/5.6Min Focus260cmMagnification0.34xWeight3140g
$16,999
launchCanon
RF 85mm F2 Macro IS STM
Canon RF · Prime
An affordable portrait and macro hybrid — f/2 aperture, 0.5x magnification, and 5-stop IS in a compact package.
Max Aperturef/2Min Focus35cmMagnification0.5xWeight500g
$599
launchLeica
Summicron-SL 35mm f/2 ASPH.
Leica L · Prime
Summicron-SL 35mm f/2 ASPH. — 35mm f/2 for Leica L, a popular choice in the leica lineup.
Max Aperturef/2Min Focus35cmMagnification0.2xWeight538g
$2,195
launchSigma
24-70mm F2.8 DG DN Art
Leica L · Zoom
24-70mm F2.8 DG DN Art — 24–70mm f/2.8 for Leica L, a popular choice in the sigma lineup.
Max Aperturef/2.8Min Focus38cmMagnification0.25xWeight835g
$1,099
launchTamron
90mm F2.8 Di III MACRO
Sony E · Macro
90mm F2.8 Di III MACRO — 90mm f/2.8 for Sony E, a popular choice in the tamron lineup.
Max Aperturef/2.8Min Focus28cmMagnification1xWeight500g
$649
launchViltrox
AF 13mm F1.4 Z
Nikon Z · Prime
AF 13mm F1.4 Z — 13mm f/1.4 for Nikon Z, a popular choice in the viltrox lineup.
Max Aperturef/1.4Min Focus14cmMagnification0.11xWeight420g
$479
launchLeica
APO-Summicron-SL 50mm f/2 ASPH.
Leica L · Prime
APO-Summicron-SL 50mm f/2 ASPH. — 50mm f/2 for Leica L, a popular choice in the leica lineup.
Max Aperturef/2Min Focus35cmMagnification0.2xWeight740g
$2,595
launchSony
FE 300mm F4.5-5.6 G OSS
Sony E · Prime
Compact 300mm full-frame telephoto at 1640g with 5.5-stop OSS and linear AF.
Max Aperturef/4.5Min Focus150cmMagnification0.31xWeight1640g
$1,399
launchSony
FE 35mm F1.8
Sony E · Prime
FE 35mm F1.8 — 35mm f/1.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight279g
$749
launchPanasonic
LUMIX S 100-400mm F5-6.3
Leica L · Zoom
LUMIX S 100-400mm F5-6.3 — 100–400mm f/5-6.3 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/5Min Focus130cmMagnification0.25xWeight985g
$1,299
launch
Panasonic
LUMIX S 16-35mm F4
Leica L · Zoom
LUMIX S 16-35mm F4 — 16–35mm f/4 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/4Min Focus25cmMagnification0.25xWeight493g
$1,299
launchPanasonic
LUMIX S 24-105mm F4 Macro O.I.S.
Leica L · Macro
LUMIX S 24-105mm F4 Macro O.I.S. — 24–105mm f/4 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/4Min Focus28cmMagnification1xWeight780g
$1,299
launch
Panasonic
LUMIX S 35mm F1.8
Leica L · Prime
LUMIX S 35mm F1.8 — 35mm f/1.8 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/1.8Min Focus24cmMagnification0.22xWeight295g
$599
launchNikon
NIKKOR Z 14-30mm f/4 S
Nikon Z · Zoom
NIKKOR Z 14-30mm f/4 S — 14–30mm f/4 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/4Min Focus38cmMagnification0.25xWeight485g
$1,299
launch
Canon
RF 100mm F2.8L Macro IS USM
Canon RF · Macro
Canon's first RF macro with 1.4x magnification and spherical aberration control for stunning close-up detail.
Max Aperturef/2.8Min Focus26cmMagnification1.4xWeight730g
$1,399
launchCanon
RF 24mm F1.8 Macro IS STM
Canon RF · Macro
RF 24mm F1.8 Macro IS STM — 24mm f/1.8 for Canon RF, a popular choice in the canon lineup.
Max Aperturef/1.8Min Focus14cmMagnification0.5xWeight270g
$499
launchLeica
Summicron-SL 50mm f/2 ASPH.
Leica L · Prime
Summicron-SL 50mm f/2 ASPH. — 50mm f/2 for Leica L, a popular choice in the leica lineup.
Max Aperturef/2Min Focus50cmMagnification0.2xWeight580g
$2,195
launch
Samyang
AF 24mm F1.8 FE
Sony E · Prime
AF 24mm F1.8 FE — 24mm f/1.8 for Sony E, a popular choice in the samyang lineup.
Max Aperturef/1.8Min Focus19cmMagnification0.21xWeight230g
$399
launchSony
FE PZ 16-35mm F4 G OSS
Sony E · Zoom
FE PZ 16-35mm F4 G OSS — 16–35mm f/4 for Sony E, a popular choice in the sony lineup.
Max Aperturef/4Min Focus38cmMagnification0.25xWeight353g
$1,399
launchPanasonic
LUMIX S 18mm F1.8
Leica L · Prime
LUMIX S 18mm F1.8 — 18mm f/1.8 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/1.8Min Focus20cmMagnification0.2xWeight340g
$599
launchPanasonic
LUMIX S 85mm F1.8
Leica L · Prime
LUMIX S 85mm F1.8 — 85mm f/1.8 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight355g
$449
launchCanon
RF 35mm F1.8 Macro IS STM
Canon RF · Prime
A versatile wide-angle prime with 0.5x macro — perfect for street, travel, and close-up photography on a budget.
Max Aperturef/1.8Min Focus17cmMagnification0.5xWeight305g
$499
launchLeica
Summilux-SL 35mm f/1.4 ASPH.
Leica L · Prime
Summilux-SL 35mm f/1.4 ASPH. — 35mm f/1.4 for Leica L, a popular choice in the leica lineup.
Max Aperturef/1.4Min Focus30cmMagnification0.17xWeight695g
$4,595
launch
Leica
Vario-Elmarit-SL 24-90mm f/2.8-4 ASPH.
Leica L · Zoom
Vario-Elmarit-SL 24-90mm f/2.8-4 ASPH. — 24–90mm f/2.8-4 for Leica L, a popular choice in the leica lineup.
Max Aperturef/2.8Min Focus30cmMagnification0.26xWeight1140g
$6,310
launchSamyang
AF 75mm F1.8 FE
Sony E · Prime
AF 75mm F1.8 FE — 75mm f/1.8 for Sony E, a popular choice in the samyang lineup.
Max Aperturef/1.8Min Focus75cmMagnification0.11xWeight257g
$349
launchPanasonic
LUMIX S 100mm F2.8 Macro O.I.S.
Leica L · Macro
LUMIX S 100mm F2.8 Macro O.I.S. — 100mm f/2.8 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/2.8Min Focus28cmMagnification1xWeight740g
$999
launchPanasonic
LUMIX S 50mm F1.8
Leica L · Prime
LUMIX S 50mm F1.8 — 50mm f/1.8 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/1.8Min Focus30cmMagnification0.15xWeight300g
$449
launchNikon
NIKKOR Z 40mm f/2
Nikon Z · Prime
NIKKOR Z 40mm f/2 — 40mm f/2 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/2Min Focus30cmMagnification0.15xWeight170g
$279
launchCanon
RF 14-35mm F4L IS USM
Canon RF · Zoom
A compact, lightweight ultra-wide zoom with 5.5-stop IS — ideal for vloggers, travelers, and landscape photographers.
Max Aperturef/4Min Focus20cmMagnification0.38xWeight540g
$1,699
launchCanon
RF 28mm F2.8 STM
Canon RF · Prime
World's smallest RF lens — 120g pancake with STM AF and 0.23m close focus.
Max Aperturef/2.8Min Focus23cmMagnification0.17xWeight120g
$299
launchPanasonic
LUMIX S 70-300mm F4.5-5.6 Macro O.I.S.
Leica L · Macro
LUMIX S 70-300mm F4.5-5.6 Macro O.I.S. — 70–300mm f/4.5-5.6 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/4.5Min Focus28cmMagnification1xWeight790g
$1,249
launchSony
FE 40mm F2.5 G
Sony E · Prime
FE 40mm F2.5 G — 40mm f/2.5 for Sony E, a popular choice in the sony lineup.
Max Aperturef/2.5Min Focus30cmMagnification0.15xWeight173g
$599
launchPanasonic
LUMIX S 20-60mm F3.5-5.6
Leica L · Zoom
LUMIX S 20-60mm F3.5-5.6 — 20–60mm f/3.5-5.6 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/3.5Min Focus38cmMagnification0.25xWeight350g
$497
launchNikon
NIKKOR Z 26mm f/2.8
Nikon Z · Prime
NIKKOR Z 26mm f/2.8 — 26mm f/2.8 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/2.8Min Focus28cmMagnification0.07xWeight125g
$299
launchSony
FE 24mm F2.8 G
Sony E · Prime
FE 24mm F2.8 G — 24mm f/2.8 for Sony E, a popular choice in the sony lineup.
Max Aperturef/2.8Min Focus30cmMagnification0.15xWeight162g
$699
launchPanasonic
LUMIX S 14-28mm F4-5.6
Leica L · Zoom
LUMIX S 14-28mm F4-5.6 — 14–28mm f/4-5.6 for Leica L, a popular choice in the panasonic lineup.
Max Aperturef/4Min Focus38cmMagnification0.25xWeight450g
$899
launchNikon
NIKKOR Z 600mm f/4 TC VR S
Nikon Z · Prime
NIKKOR Z 600mm f/4 TC VR S — 600mm f/4 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/4Min Focus30cmMagnification0.15xWeight3260g
$15,499
launchNikon
NIKKOR Z 58mm f/0.95 S Noct
Nikon Z · Specialty
NIKKOR Z 58mm f/0.95 S Noct — 58mm f/0.95 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/0.95Min Focus38cmMagnification0.25xWeight1600g
$7,999
launchSony
FE 28mm F2
Sony E · Prime
FE 28mm F2 — 28mm f/2 for Sony E, a popular choice in the sony lineup.
Max Aperturef/2Min Focus30cmMagnification0.15xWeight200g
$448
launchNikon
NIKKOR Z 24-50mm f/4-6.3
Nikon Z · Zoom
NIKKOR Z 24-50mm f/4-6.3 — 24–50mm f/4-6.3 for Nikon Z, a popular choice in the nikon lineup.
Max Aperturef/4Min Focus38cmMagnification0.25xWeight195g
$299
launch