Canon
PowerShot SX740 HS
Pocket travel superzoom with 20.3MP 1/2.3-inch sensor, 40x 24–960mm OIS lens, 4K video, and 180° tilting selfie screen.
$399
Launch priceReleased Aug 2018
Sony
Alpha 7 IV
33MP hybrid all-rounder with 10-bit 4K 60p and AI-powered subject tracking.
$2,499
Launch priceReleased Oct 2021
Alpha 7 IV is 3.2 years newer.
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Wins
PowerShot SX740 HS
Wins
Alpha 7 IV
3 categories tied
Which would you choose?
TL;DR — Key differences
- BAlpha 7 IV has higher ISO max (native) (51,200 vs 3,200)
- BAlpha 7 IV has higher RAW buffer depth (828 frames vs 60 frames)
- BAlpha 7 IV has higher Max video bit rate (600 Mbps vs 150 Mbps)
- APowerShot SX740 HS has lower Weight (299 g vs 658 g)
- BAlpha 7 IV has higher Battery life (CIPA) (580 shots vs 265 shots)
Key specs at a glance
Size and weight, to scale
📸 Snap this size diff to share
PowerShot SX740 HS
110 × 64 × 40 mm
299 g (0.66 lb / 10.55 oz)
Credit card
85.6 × 54 mm
for scale
Alpha 7 IV
131 × 96 × 80 mm
658 g (1.45 lb / 23.21 oz)
PowerShot SX740 HS is 21mm narrower, 33mm shorter, and 40mm thinner than Alpha 7 IV.
PowerShot SX740 HS is 359 g lighter than Alpha 7 IV.
Depth (front-to-back): 40mm PowerShot SX740 HS · 80mm Alpha 7 IV
Back view, to scale
Width × Height — same proportions as the front of the body.
PowerShot SX740 HS
110 × 64 mm
Credit card
85.6 × 54 mm
Alpha 7 IV
131 × 96 mm
Top view, to scale
Width × Depth (front-to-back) — see which body is chunkier on the table.
PowerShot SX740 HS
110 × 40 mm
Credit card
85.6 × 54 mm
Alpha 7 IV
131 × 80 mm
Sensor size, to scale
PowerShot SX740 HS
6.17 × 4.55 mm · Compact
28 mm² area
Alpha 7 IV
35.9 × 23.9 mm · Full Frame
858 mm² area
30.6× larger sensor area = shallower depth of field and better low-light performance.
Lens ecosystem
Native lens selection
PowerShot SX740 HS: mount data unavailable
Alpha 7 IV
✓ more lensesSony E
350+
native lenses available
Counts include current first-party and major third-party native autofocus lenses.
Use-case scoring
Which one for what?
Algorithmic scores from verified specs · 10 = best in class
Why pick one over the other
Reasons to choose
PowerShot SX740 HS
AF low-light limit
-6.5 EV vs -4 EV — lower is better
Codecs
Adds H.264 (MP4)
Dimensions (W×H×D mm)
Adds 110.1, 63.8, 39.9
Card types
Adds SD UHS-I
Weight
299 g vs 658 g — lower is better
Subject recognition
Adds Vehicle
IBIS effectiveness
6 stops vs 5.5 stops — higher is better
AF frame coverage
100 % vs 94 % — higher is better
Reasons to choose
Alpha 7 IV
Codecs
Adds XAVC HS, XAVC S, XAVC S-I…
Dimensions (W×H×D mm)
Adds 131.3, 96.4, 79.8
Card types
Adds CFexpress Type A, SD UHS-II
ISO max (native)
51,200 vs 3,200 — higher is better
RAW buffer depth
828 frames vs 60 frames — higher is better
Max video bit rate
600 Mbps vs 150 Mbps — higher is better
Battery life (CIPA)
580 shots vs 265 shots — higher is better
Eye AF
Only Alpha 7 IV supports it
Both cameras share
- ✓AA filter — Both support aa filter
- ✓ISO min (native) — Both 100
- ✓Burst (mechanical) — Both 10 fps
- ✓Burst (electronic) — Both 10 fps
- ✓Touchscreen — Both support touchscreen
- ✓Wi-Fi — Both support wi-fi
Pros & cons at a glance
Editorially curated highlights and trade-offs.
PowerShot SX740 HS
Pros
- ✓40x 24–960mm optical zoom
- ✓4K UHD video
- ✓180° tilting LCD for selfies
- ✓Wi-Fi + Bluetooth
- ✓10fps burst with AF lock
Cons
- –Small 1/2.3-inch sensor
- –No built-in EVF
- –Slow telephoto aperture
- –Discontinued (2025)
Alpha 7 IV
Pros
- ✓33MP — more detail for cropping and print
- ✓10-bit 4K 60p (Super35 crop) / 4K 30p full-frame
- ✓Full-size HDMI port
- ✓759 phase-detect AF points
Cons
- –4K 60p requires Super35 crop
- –10fps burst lags behind R6 II at 40fps
- –Complex menu system
Decided which one is right for you?
Compare live prices for the PowerShot SX740 HS and Alpha 7 IV at major authorized retailers.
Canon PowerShot SX740 HS
Sony Alpha 7 IV
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Full specifications
✓ = category winner
Frequently asked
Quick answers generated from verified specs.
Which is better for portraits, PowerShot SX740 HS or Alpha 7 IV?
Alpha 7 IV scores 9.0/10 versus 1.0/10 for PowerShot SX740 HS — 33MP — ample resolution for portraits.
What's the resolution difference between the PowerShot SX740 HS and Alpha 7 IV?
PowerShot SX740 HS is 20.3 MP and Alpha 7 IV is 33 MP, so the Alpha 7 IV captures more detail for cropping and large prints.
Do the PowerShot SX740 HS and Alpha 7 IV have in-body image stabilization?
PowerShot SX740 HS does not have IBIS, while Alpha 7 IV has 5.5-stop in-body image stabilization.
Which shoots faster bursts — the PowerShot SX740 HS or the Alpha 7 IV?
PowerShot SX740 HS reaches 10 fps electronic. Alpha 7 IV reaches 10 fps electronic.
What's the weight difference between the PowerShot SX740 HS and Alpha 7 IV?
PowerShot SX740 HS weighs 299 g and Alpha 7 IV weighs 658 g, so the PowerShot SX740 HS is 359 g lighter.
Do the PowerShot SX740 HS and Alpha 7 IV record 4K video?
PowerShot SX740 HS: 4K up to 30p. Alpha 7 IV: 4K up to 60p.
Are the PowerShot SX740 HS and Alpha 7 IV weather sealed?
PowerShot SX740 HS: No. Alpha 7 IV: Yes.
Which has better battery life?
Rated battery life is 265 shots (CIPA) for the PowerShot SX740 HS and 580 shots for the Alpha 7 IV, giving the Alpha 7 IV the edge.
How much does each cost?
PowerShot SX740 HS launched at $399 and Alpha 7 IV at $2,499. The PowerShot SX740 HS is $2,100 less.
Can't decide between two? Compare a third camera.
Add any camera to get a three-way PowerShot SX740 HS vs Alpha 7 IV vs X comparison.
Specs sourced from manufacturer data. Use-case scores algorithmically derived. Last reviewed June 2026.
Product images courtesy of Canon and Sony press materials.