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PowerShot SX740 HS

Canon

PowerShot SX740 HS

Pocket travel superzoom with 20.3MP 1/2.3-inch sensor, 40x 24–960mm OIS lens, 4K video, and 180° tilting selfie screen.

$399

Launch price

Released Aug 2018

vs
Alpha 7 V

Sony

Alpha 7 V

33MP partially stacked Exmor RS hybrid with BIONZ XR2 AI, 30fps blackout-free burst, 7.5-stop IBIS, and 4K 60p oversampled from 7K.

$2,899

Launch price

Released Dec 2025

Alpha 7 V is 7.3 years newer.

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Wins

3categories

PowerShot SX740 HS

Wins

9categories

Alpha 7 V

WildlifeSports & Action

2 categories tied

Which would you choose?

TL;DR — Key differences

PowerShot SX740 HS wins 0 categories·Alpha 7 V wins 5 categories
  • BAlpha 7 V has higher ISO max (native) (51,200 vs 3,200)
  • BAlpha 7 V has higher 4K max frame rate (120 fps vs 30 fps)
  • BAlpha 7 V has higher Max video bit rate (600 Mbps vs 150 Mbps)
  • BAlpha 7 V has higher Burst (electronic) (30 fps vs 10 fps)
  • BAlpha 7 V has higher Battery life (CIPA) (630 shots vs 265 shots)

Key specs at a glance

PowerShot SX740 HSAlpha 7 V
Resolution20.3 MP33 MP
Sensor6.17 × 4.55 mmFull Frame
ISO max3,20051,200
Burst10 fps30 fps
4K30 fps120 fps
IBISNo7.5-stop
Weight299 g695 g
Battery265 shots630 shots

Size and weight, to scale

PowerShot SX740 HS front view

PowerShot SX740 HS

110 × 64 × 40 mm

299 g (0.66 lb / 10.55 oz)

Credit card shown to scale as a size reference (ISO 7810, 85.6 × 54 mm)

Credit card

85.6 × 54 mm

for scale

Alpha 7 V front view

Alpha 7 V

130 × 96 × 82 mm

695 g (1.53 lb / 24.52 oz)

PowerShot SX740 HS is 20mm narrower, 33mm shorter, and 43mm thinner than Alpha 7 V.

PowerShot SX740 HS is 396 g lighter than Alpha 7 V.

Depth (front-to-back): 40mm PowerShot SX740 HS · 82mm Alpha 7 V

Back view, to scale

Width × Height — same proportions as the front of the body.

PowerShot SX740 HS

110 × 64 mm

Credit card shown to scale as a size reference (ISO 7810, 85.6 × 54 mm)

Credit card

85.6 × 54 mm

Alpha 7 V back view

Alpha 7 V

130 × 96 mm

Top view, to scale

Width × Depth (front-to-back) — see which body is chunkier on the table.

PowerShot SX740 HS

110 × 40 mm

Credit card shown to scale as a size reference (ISO 7810, 85.6 × 54 mm)

Credit card

85.6 × 54 mm

Alpha 7 V top view

Alpha 7 V

130 × 82 mm

Sensor size, to scale

PowerShot SX740 HS

6.17 × 4.55 mm · Compact

28 mm² area

Alpha 7 V

35.9 × 23.9 mm · Full Frame

858 mm² area

30.6× larger sensor area = shallower depth of field and better low-light performance.

Lens ecosystem

Native lens selection

PowerShot SX740 HS: mount data unavailable

Alpha 7 V

✓ more lenses

Sony E

350+

native lenses available

80 first-party270 third-party

Counts include current first-party and major third-party native autofocus lenses.

Use-case scoring

Which one for what?

Algorithmic scores from verified specs · 10 = best in class

Use casePowerShot SX740 HSAlpha 7 V
Portrait
1.0Limited
8.0Excellent✓ wins
Sports & Action
3.0Limited
9.5Excellent✓ wins
Video & Hybrid
3.0Limited
8.0Excellent✓ wins
Landscape
0.0Limited
7.5Good✓ wins
Travel
3.5Limited
7.5Good✓ wins
Wildlife
5.0Fair
10.0Excellent✓ wins
Vlogging
2.5Limited
5.5Fair✓ wins

Why pick one over the other

Reasons to choose

PowerShot SX740 HS

  • AF low-light limit

    -6.5 EV vs -4 EV — lower is better

  • Codecs

    Adds H.264 (MP4)

  • Dimensions (W×H×D mm)

    Adds 110.1, 63.8, 39.9

  • Card types

    Adds SD UHS-I

  • Weight

    299 g vs 695 g — lower is better

  • Subject recognition

    Adds Vehicle

  • AF frame coverage

    100 % vs 94 % — higher is better

Reasons to choose

Alpha 7 V

  • Codecs

    Adds XAVC HS, XAVC S, XAVC S-I…

  • Dimensions (W×H×D mm)

    Adds 130.3, 96.4, 82.4

  • Card types

    Adds CFexpress Type A / SD UHS-II, SD UHS-II

  • ISO max (native)

    51,200 vs 3,200 — higher is better

  • 4K max frame rate

    120 fps vs 30 fps — higher is better

  • Max video bit rate

    600 Mbps vs 150 Mbps — higher is better

  • Burst (electronic)

    30 fps vs 10 fps — higher is better

  • Battery life (CIPA)

    630 shots vs 265 shots — higher is better

Both cameras share

  • AA filterBoth support aa filter
  • ISO min (native)Both 100
  • Burst (mechanical)Both 10 fps
  • TouchscreenBoth support touchscreen
  • Wi-FiBoth support wi-fi
  • BluetoothBoth support bluetooth

Pros & cons at a glance

Editorially curated highlights and trade-offs.

PowerShot SX740 HS

Pros

  • 40x 24–960mm optical zoom
  • 4K UHD video
  • 180° tilting LCD for selfies
  • Wi-Fi + Bluetooth
  • 10fps burst with AF lock

Cons

  • Small 1/2.3-inch sensor
  • No built-in EVF
  • Slow telephoto aperture
  • Discontinued (2025)

Alpha 7 V

Pros

  • 33MP partially stacked sensor — ~4.5× faster readout than α7 IV
  • Blackout-free 30 fps with full AF/AE (electronic shutter)
  • 7.5-stop central / 6.5-stop peripheral IBIS (CIPA 2024)
  • 759-point phase-detect AF down to EV -4 with AI subject recognition
  • 7K oversampled 4K 60p (full-frame, no pixel binning) + 4K 120p
  • Pre-Capture and dual USB-C (10 Gbps + USB 2.0)
  • Up to 16 stops dynamic range

Cons

  • Premium price vs α7 IV
  • 4K 120p typically requires APS-C / Super 35 crop
  • Heavier than α7 IV (695 g vs 659 g with battery)
  • Complex menu and feature set

Decided which one is right for you?

Compare live prices for the PowerShot SX740 HS and Alpha 7 V at major authorized retailers.

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Full specifications

= category winner

PowerShot SX740 HS
Alpha 7 V
Resolution
20.3 MP
33 MP+63%
Sensor type
1/2.3-inch CMOS
Full Frame Exmor RS CMOS (partially stacked)
Sensor size
6.17 × 4.55 mm
35.9 × 23.9 mm
AA filter
Yes
Yes
PowerShot SX740 HS
Alpha 7 V
Aperture
f/3.3–6.9
Focal length (35mm equiv.)
24–960 mm
PowerShot SX740 HS
Alpha 7 V
Processor
DIGIC 8
BIONZ XR2 + AI processing unit
PowerShot SX740 HS
Alpha 7 V
ISO min (native)
100
100
ISO max (native)
3,200
51,200+4 stops
ISO max (expanded)
102,400
204,800
PowerShot SX740 HS
Alpha 7 V
Shutter type
Mechanical + Electronic
Mechanical + Electronic
Max mechanical speed
1/8000 sec
1/8000 sec
Max electronic speed
1/16000 sec
1/16000 sec

Frequently asked

Quick answers generated from verified specs.

Which is better for landscape, PowerShot SX740 HS or Alpha 7 V?

Alpha 7 V scores 7.5/10 versus 0.0/10 for PowerShot SX740 HS — 33MP — ample resolution.

What's the resolution difference between the PowerShot SX740 HS and Alpha 7 V?

PowerShot SX740 HS is 20.3 MP and Alpha 7 V is 33 MP, so the Alpha 7 V captures more detail for cropping and large prints.

Do the PowerShot SX740 HS and Alpha 7 V have in-body image stabilization?

PowerShot SX740 HS does not have IBIS, while Alpha 7 V has 7.5-stop in-body image stabilization.

Which shoots faster bursts — the PowerShot SX740 HS or the Alpha 7 V?

PowerShot SX740 HS reaches 10 fps electronic. Alpha 7 V reaches 30 fps electronic.

What's the weight difference between the PowerShot SX740 HS and Alpha 7 V?

PowerShot SX740 HS weighs 299 g and Alpha 7 V weighs 695 g, so the PowerShot SX740 HS is 396 g lighter.

Do the PowerShot SX740 HS and Alpha 7 V record 4K video?

PowerShot SX740 HS: 4K up to 30p. Alpha 7 V: 4K up to 120p.

Are the PowerShot SX740 HS and Alpha 7 V weather sealed?

PowerShot SX740 HS: No. Alpha 7 V: Yes.

Which has better battery life?

Rated battery life is 265 shots (CIPA) for the PowerShot SX740 HS and 630 shots for the Alpha 7 V, giving the Alpha 7 V the edge.

How much does each cost?

PowerShot SX740 HS launched at $399 and Alpha 7 V at $2,899. The PowerShot SX740 HS is $2,500 less.

Can't decide between two? Compare a third camera.

Add any camera to get a three-way PowerShot SX740 HS vs Alpha 7 V vs X comparison.

Specs sourced from manufacturer data. Use-case scores algorithmically derived. Last reviewed June 2026.

Product images courtesy of Canon and Sony press materials.